Privacy Policy

Last updated: July 1, 2025

The Next Generation Shopper Ltd. (the "Company" or "we") respects the privacy of users of its website and any other site operated by or service provided by the Company through the internet (the "Website"), and is committed to complying with applicable privacy protection standards under Israeli law, including the Protection of Privacy Law, 1981, as well as the European Union's GDPR regulation ("Applicable Law"). This Privacy Policy explains how we collect, use, share, and store personal information.

Scope of This Policy
This policy applies to all users of the Website. Your use of the Website constitutes your consent to this Privacy Policy.

To provide high-quality services, the Company may use your personal data when you access or interact with the Website. This includes identifiable personal information you provide, data collected about you, information regarding your activity on the Website, and information from various devices (mobile, desktop, tablet, etc.) ("Collected Information").
Legal Basis for Processing
The Company will only process personal data when there is a legal basis for doing so under Applicable Law, such as:
- Your explicit consent;
- A contract between you and the Company;
- A legal obligation that applies to the Company;
- The Company's legitimate interest (e.g., service improvement, security, data analysis).
Collected Information
Collected information includes:

a. Information you provide:
- Name, email address, phone number;
- Business details / payment method;
- Content submitted through forms or registration.
b. Automatically collected information, such as:
- Your IP address, internet protocol, ISP, browser, and device type;
- Logs of your activity on the site or pages you visited;
- Information you enter, share, or made available through your use of the Website.
Use of Information
The Collected Information may be used by the Company for legitimate business purposes in accordance with the law and as detailed in this policy.

Additionally, the data may be used for:
- Providing services;
- Improving the Website and services;
- Analyzing and managing the Website;
- Sending updates and notifications;
- Contacting users or sharing information about the Website or services;
- Compliance with legal obligations;
- Marketing purposes.
The Company is committed to maintaining the confidentiality of Collected Information and protecting it through strict procedures and advanced data security technologies, including access control, encryption, and limited authorization only to designated personnel.
Cookies and Tracking Technologies
The Website uses cookies (e.g., Google Analytics, Hotjar) to track user performance. Cookies are used with the user's consent and may be disabled at any time through browser settings.
Sharing of Information
The Website uses external data services (e.g., Google Cloud Storage for cloud storage). You consent that the information you provide and/or collected about you may be stored in the Company's databases and/or transferred to third-party cloud services (e.g., Google Cloud Storage, AWS) for storage purposes.

When performing actions on the Website (e.g., placing an order or purchase), you may be required to provide personal information. This data may be forwarded to the merchant or payment provider. The merchant is obligated to use the information solely to complete the transaction and not to share it with third parties beyond what is legally required.

The Company may share your personal data with third parties, such as:
- Service providers (e.g., hosting, payment, analytics);
- Business partners as needed;
- Authorities, where legally required;
- A purchaser or successor entity in case of merger or acquisition.
We ensure all third parties maintain confidentiality and comply with this Privacy Policy.
Data Processing Examples
Examples of services that may use your data:
- Assisting in service provision;
- Website development and maintenance;
- Aggregating data to improve service (anonymized);
- Data processing by authorized parties according to this policy.
Service providers and business partners may have access to all or part of your data and may use cookies or other tracking technologies.
Automation and AI Tools
The Website uses artificial intelligence technologies, advanced AI tools, and automated data collection and analysis tools to improve user experience, including:
- Tracking user activity (page views, clicks, product interactions);
- Mapping navigation patterns and behavior analysis;
- Monitoring search behavior and product interest;
- Identifying visitors via unique user identifiers;
- Real-time device location (with user consent);
- Technical data (IP, browser, device, access times).
Once you enable location sharing with the Website, the location data cannot be deleted, but you can disable sharing through your browser settings. This data is anonymized.
International Data Transfers
Information may be transferred outside of Israel or the EU (e.g., Google Cloud, AWS). In such cases, we rely on legal safeguards such as:
- EU adequacy decision for Israel;
- Standard Contractual Clauses (SCCs).
Transfer Due to Merger
If the Company or Website is merged or transferred, the data may be transferred to the new entity provided it agrees to uphold this policy.
Marketing
Your use of the Website constitutes consent to the described technologies, data collection, and the use of the Company's databases for business and marketing purposes. If you do not agree, please update your device or browser settings or send us an email with a request to be deleted from that list.
Your Rights
Under applicable law, you have the right to:
- Access your personal data;
- Request correction of inaccurate data;
- Request erasure ("right to be forgotten");
- Restrict data processing;
- Data portability;
- Object to processing;
- Withdraw consent at any time;
- File a complaint with a supervisory authority.
You can exercise these rights on this page or contact us at: [email protected].
Children's Privacy
The Website is not intended for users under the age of 16, and we do not knowingly collect personal data from minors.
Data Security
The Company takes extensive measures and uses advanced technologies to protect the Website and the Collected Information. However, no security system is completely foolproof, and the Company cannot guarantee full protection. Therefore, the Company is not liable for any damage resulting from use of the Website beyond its full control, and use of the Website is at the user's own risk.
Changes to This Policy
The Company reserves the right to update this policy from time to time. The last updated date will be listed above. Continued use of the Website constitutes acceptance of the updated policy.
Data Retention Policy
- Analytics and event tracking data: 24 months
- Location data: 12 months
- Consent data: 6 months
- User account data: For the duration of the account or until deletion is requested